Interview with Daniela Pacheco Advisory Board Member at Career Club DK

We are very happy to have Daniela Pacheco on our Career Club Advisory Board who is an exceptionally talented branding specialist and photographer. Because of her love and passion for what she does, her quality of work is always impressive. We have had a chat with her on a career journey, personal experience of building a life in Denmark, and of course: what does Career Club DK means to her.

Where do you come from and what motivated you to come to Denmark?

I’m from Mexico, but I have lived in Spain and the USA, therefore the “living abroad” experience is not completely new to me. And LOVE has brought me to Denmark! Two years ago, I was on the way to visit my sister who lives in Aarhus, when a Dane sitting next to me on the plane wouldn’t stop chatting. At the luggage pickup, he asked for my LinkedIn information (Now I understand why. Because most Danes are very active on LinkedIn!), and the rest is history!

What inspired you to choose a career as a branding specialist and photographer?

Since I was a kid, I was very curious to understand behavior and connect with people. So when it was time to choose a university education the choice was easy, Business and Marketing fulfilled both, and I have loved it since day one.  After some years working at corporate marketing jobs, I moved to Madrid to study professional photography and started my own business. For the last 15+ years, I’ve been doing marketing consulting and portraits that again require me to understand people and connect with them. Throughout those years, I kept learning about new ways to do marketing and branding, first to use on my own business and later to support my entrepreneur and small business owner portrait clients. I love it when I get to help others make their dreams a reality! 

Tell us about your experience in building a career in Denmark?

I’ve been in Denmark for a year now, but I was not able to work for some months due to the family reunification process. In return, this gave me some time to research what to do. I’ve found that starting a business in Denmark is not that complicated, the system is pretty straight forward and entrepreneurial activities are encouraged.  If anything, since everything is systematized I sometimes miss a bit of human contact during this process. As for the actual work, I’m still building my network and that has been a lot of fun. I like to connect and meet new people, I like to understand different cultures and ways of doing things, therefore I have been enjoying this experience so far. 

How do you find the working culture in Denmark compared to your own?

I have mostly been working with internationals so far in the different projects I’ve participated in, so I don’t know that I can assess the Danish working culture. From what I’ve seen, organizations are less hierarchical, and soft skills are encouraged in work environments. I can see that people try their best to create a good work and private-life balance and I find that healthy. I’ve heard that cake is a big part of danish working environments and that is something I’m looking forward to experiencing at some point. I never say no to cake and coffee! 😉

What is your advice to all women building a career in Denmark?

Network, network, and then network some more. As in every other place in the world, relationships are very important for career and personal life, but here, relationships don’t just happen spontaneously, you have to get out there and create them. Be mindful first of what is it that you have to offer?  Why would people benefit from making a space in their lives for you? Then be generous with your time. It’s a bit of a mindset change for many of us, but completely worth making!

What does Career Club DK mean to you and how it can help other aspiring women?

When I arrived in Denmark and started networking, I met Nischa and she invited me to participate in the Career Club DK board and I loved the project!  I believe it’s a fantastic place to meet people, connect, learn and create community. During this time I’ve enjoyed the experience so much and have met some amazing women.

Is there anything else you are passionate about at the moment?

Always!  In a personal tone, I’m so excited about being able to meet in person and to travel again, that is my biggest passion. Also, I’m just about ready with my new branding and I can’t wait to be able to collaborate with other entrepreneur women to support them in developing a brand strategy that makes their business decisions so much easier and successful.

Daniela Pacheco is a Career Club DK Advisory Board Member & a Self-employed photographer and Branding Specialist

Connect with Daniela on LinkedIn

Visit her website


Martina Popadakova

Advisory Board Member at Career Club DK
Profession Content Developer

Connect with Martina on LinkedIn!

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