We had the privilege of connecting with this lovely superwoman, Diana Z Petrova, on all things entrepreneurship, networking with the Career Club DK, and female superpowers. She is the founder of The Femmepowered Being, supporting ambitious and career-driven women to create authentic success aligned with their values and feminine nature.
Where do you come from and what motivated you to come to Denmark?
I am originally from Bulgaria, but I have been living in Denmark since 2004. I came here with a one-year temporary contract as an Au-pair. My first year was probably the hardest year of my life. I have never been abroad before and it was shocking both on a personal and cultural level. I didn’t know anybody when I came but I was introduced to the local network with other au-pairs and to this present day I have few very good friends from that period of my life.
Let´s talk briefly about your early career; what did you do for a living before you decided to start your own business?
My childhood dream was to become a doctor because my role model of a strong and empowered woman with a good and gentle heart was Dr. Quinn from the famous 90ties series with Jane Seymore in the leading role. At that time this was the only available profession where I could see myself working with people and helping them have a better life. That led me to intensively study Biology and Chemistry Courses to prepare for entering the Medical University. However, in my last year of high school, I changed my mind. I still wanted to work with people but I couldn’t see myself fitting in the current medical system. So I decided to enroll in a Marketing Management degree, which I finished. I started working in a private company as a marketing assistant but after 2 years I decided to quit and move to Denmark.
Why did you decide to start on your own, tell us about the initial drive behind your company “The Femmepowered Being” and its mission?
For some years my previous dreams were quite distant as I was trying to figure out how to stay legally in the country and support myself. In 2011 I enrolled in my dream education and in 2014 I graduated as a Lifestyle Coach and Fitness management specialist having a Global Bachelor in Nutrition and Health. In 2017 I opened my Company “The Femmepowered Being”, which mission is to support Ambitious and Career-driven women to claim their Inner Authority, Balance, and Power so they can blossom personally and professionally and create Authentic Success aligned with their Values and Feminine Nature. What inspires me to keep going are my clients and their success stories. Seeing a woman find the courage to speak her truth, do what she truly wants, and feel proud of herself is my biggest inner motivation. I believe that with my work I contribute to bringing balance in the feminine- masculine dynamics on a personal, professional, and societal level.
Tell us about your experience in building a career in Denmark?
Yes, I have experienced many difficulties on the Danish job market mainly because I couldn’t see any position fitting my true passion, skills, and values. I was trying desperately to fit in in the beginning. In order to survive and pay my bills, yet not to compromise on myself and my values I have accepted to do some non-skilled jobs. However, I needed to accept for myself that the fact that I couldn’t find my dream position meant to create it for myself. And so I started my long and evolving journey of entrepreneurship.
How do you find the working culture in Denmark compared to your own?
I actually truly enjoy the Danish working culture because it is more of a flat structure compared to the hierarchical working structure in my own country. Here you address people directly by name regardless of their work position, while in my country professional status and authority are still very strongly present and you have to address your superiors with Mr. or Mrs. My difficulties and challenges while working in Denmark were that people are not really trying to connect on an emotional level (as in my own culture) but more superficial, which sometimes can be frustrating. Here to be polite is more important than being honest and authentic.
What is your advice to all women building a career in Denmark?
Since I chose to develop myself professionally via entrepreneurship I will give advice in that area. I would say that if you are to open your own business, networking is one of the areas you need to invest a lot of time and effort. People like to buy products and services from people they know and like. That is even more relevant for a closed society as the Danish one.
What does Career Club mean to you and how it can help other aspiring women?
I have joined CCDK because of so many good reasons. Firstly, I saw an amazing opportunity to create long-lasting professional contacts with fantastic women from different walks of life. I also saw an opportunity to support and help others with my professional skills and experience. And last but not least, I would love to be part of a community of strong, powerful yet super nice women from whom to learn and be inspired.
Is there anything else you are passionate about at the moment?
I am multi-passionate (a term I borrow from one of my mentors – Marie Forleo). I love exploring and understanding life in so many dimensions. I love studying astrology, yoga, relationship dynamics, tantra, the healing arts, human psychology, esoteric literature, philosophy, exploring my creativity through dance and painting, connecting with nature through gardening, mountain trekking, and camping. Right now I am passionate about supporting Professional Career Women to balance their Feminine and Masculine energies so they can embody a much more integrated version of themselves and create Authentic Success aligned with their true nature.