Unfold Your Style: Tini Owild’s Secrets to Confidence, Trends & the Perfect Job Interview Look!
I first met Tini during her and Nischa’s Don Maak workshop, “Speak Up - Dress Up - Show Up”, designed to help women find their uniqueness, show up confidently, and stand out in their careers and lives. They spoke passionately about the importance of understanding our inner personality essence as a foundation for crafting our outward appearance.
Tini immediately caught my attention with her remarkable presence. She radiated brightness, expression, and undeniable style. Her rebellious spirit and vibrant energy made it clear that this woman is special.
That’s when the idea struck me: I had to interview Tini. I wanted to dive into her perspective on what it means to be a woman and how to express that in today’s world. And here we are—voilà!—sitting in her cosy, charming apartment in the heart of Copenhagen.
Slava: What do you think about the connection between fashion and confidence?
Tini: Well, I think some people find a sense of security in buying what’s trendy and fashionable, right? But I don’t focus on “fashion-fashion” when I coach people. Instead, we talk about personal style—how you and I can feel empowered and good about ourselves in our clothes. It’s not about following trends.
Confidence is one of the main outcomes of looking good because your style is an enhancement of yourself. Your style is you. It has to reflect who you are as a person; otherwise, there’s no alignment.
Slava: Have you always been sure about your style?
Tini: I think my style has evolved. As I grow, my style grows with me. It has changed a little over time. But I believe that by the age of 25-30, most people have found their personal style. Maybe when you’re younger, you experiment with different styles because you’re still figuring out who you are.
Slava: So, we don’t need to think too much about making an impression?
Tini: It depends. When I have to pick an outfit for a speech in front of 200 people, the first thing I think about is how I feel. As long as I feel good, I look good. I can’t ask 200 people for their opinions on my outfit! Some might wonder why I’m wearing only black instead of colours or prints. But that’s my style. I always dress in a way that makes me feel good, look professional, and still be me.
Slava: How do you create a style for your clients?
Tini: As a style coach, the first thing I do is help you find your core style. That’s the foundation. Then, I guide you—of course, I’ll suggest what looks best on you—but it’s a collaboration. I never judge someone’s style as “good” or “bad.” Instead, we talk about their struggles and preferences. People just need to unfold themselves more, and that’s what I help them do.
There’s always something they’re already doing right, something in their wardrobe that makes them feel good. I ask them to show me their favourite pieces and try to understand why they love them.
Sometimes, it’s about confidence—or lack of it. Maybe it’s a habit or even a belief from childhood, like a mother saying, “You’re not pretty. You’re not feminine enough.” I’ve heard it all. Style is personal.
Many people lose confidence because they’ve been told, “You’re too much. You wear too many bold colours. Tone it down.” So, we work on reclaiming their true essence. I teach them to be true to themselves, listen to their feelings, and put together outfits that reflect who they really are.
Slava: Maybe we don’t know ourselves well enough?
Tini: Exactly! We often listen too much to other people instead of connecting with ourselves.
If you’ve been dressing a certain way for 20-30 years, of course, change takes time. But I help people find their inner confidence. It’s a process—there’s no magic wand. It takes work!
Slava: How do you advise people on what to wear for work or job interviews?
Tini: The most important thing—wherever you are—is to be authentic. Stay true to yourself and your style.
That said, you can still adapt a little for the occasion. If you’re going to a job interview, maybe don’t wear sweatpants, right? But that doesn’t mean you should pretend to be someone else. If you are not a suit person, then maybe only wear the blazer - not the whole suit.
If you dress inauthentically, you lose your power. It dims your light. People can sense when something is off. So, always stay true to yourself—but dress up in a way that feels right for the situation.
Slava: What about colours for work in Denmark?
Tini: Danes, in general, are…conservative! For job interviews, if you want to be on the safe side then use neutral colours—black, grey, blue, or beige.
But some people love the colour. So, trust your instinct. If you’re unsure, look up the company’s website or social media. Check how employees dress. If the company is conservative, you can adapt their style—in your own way.
Slava: Do you recommend following fashion trends?
Tini: Trends inspire me, but they’re not my focus. When I style coach people, I don’t think about trends—I think about them.
Slava: How would you describe Danish style?
Tini: Danes are very casual. Even when they dress up, it’s still relaxed. Maybe this comes from the Janteloven mindset—Don’t be too much. Don’t be too bold. Tone yourself down. It influences how we dress. The main idea is to be casual, but some people add accessories to stand out a little.
Slava: What’s your favourite Danish fashion brand?
Tini: I love Munthe. I also like Stine Goya. She’s very bold—lots of colour, prints, and glitter details.
Slava: And your favourite international brand?
Tini: I love Victoria Beckham. Her style is simple but has amazing details in the cut and design. It’s very much my kind of look.
💡 Want to unfold your style?
You have an opportunity to join the exclusive women-only workshop led by Tini Owild and Nischa Don Maak! It’s happening on May 22 at Zoku Copenhagen—an event designed to empower and inspire career women. I highly recommend it. I attended and gained so many insights into expressing my personality.
✨ Secure your spot now: Workshop Link
✨ Follow Tini on LinkedIn: https://www.linkedin.com/in/tiniowild/
Interview by: Slava Denys
Communications Manager, Copywriter
https://www.linkedin.com/in/slava-denys/
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